the FIELD MANUAL
WHY THE 100% UPFRONT INVESTMENT?
[01]
I never work on more than two projects at any given time to ensure every Unit receives my undivided attention. Because of this limited capacity, a 100% upfront investment is required to secure your place in the schedule. The clock doesn’t start until the commitment is absolute, which allows us to bypass administrative lag and stay disciplined with the timelines promised.
DO YOU USE AI IN YOUR PROCESS?
[02]
No. Every sketch, every font pairing, and every structural decision is made by a human with twenty years of skin in the game. You are paying for intuition and actual design expertise, not an algorithm.
WHAT IF I WANT MORE REVISIONS?
[03]
We refine the details during the Briefing phase until the plan is clear. If the Blueprint was filled out correctly, there will be little to no "guessing" — only logic to finalize with minimal revisions. If it happens that we hit a creative wall, we will scout the friction point together to determine if it’s a structural error or a change in scope. Any revisions requested outside the agreed-upon Unit deliverables can be integrated for an additional fee, ensuring the timeline remains disciplined.
WHY ARE THE PRICES NON-NEGOTIABLE?
[04]
You aren't just buying a logo; you are investing in the elimination of brand instability and the long-term health of your visual infrastructure. My expertise is built on real-world results, and the pricing reflects the certainty that comes with that history. By keeping the investment fixed, we remove the circus of price negotiation and focus entirely on making your system airtight from day one.
WHAT HAPPENS IF WE DON'T AGREE ON THE DIRECTION?
[05]
We don't rely on subjective taste, we rely on the structural data extracted during your Briefing phase. If your selected Unit delivers multiple concepts, they are not random aesthetic variations; they are distinct, tactical entry points engineered to solve the exact market friction we identified. Because the visual perimeter is locked before we even begin sketching, every option presented is already verified to work. You are simply choosing which weapon you want to deploy.
CAN I START WITH A SMALLER UNIT AND UPGRADE LATER?
[06]
Yes, but only if our schedule permits. Our deployment capacity is strictly limited to two active builds at any given time to protect project velocity. If you choose a foundational tier now and require an expanded infrastructure later, you will need to re-enter the intake queue. If you know your market scaling demands total visual authority from day zero, lock down the necessary Unit level immediately.